Brand Personality – The Big Difference

Identical twins, identical personalities? Impossible. Each has a personality that makes them unique as individuals. No one on earth has exactly the same personality. Two glasses of carbonated sugar water sitting next to each other. Identical? No, because each has been given a unique personality by its maker. One is family-friendly and wants to bring […]

Your reputation is your brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos

Where Do You Find Brand Stories?

All companies have a story to tell. There is no reason to invent stories to communicate your company’s message. Genuine stories add credibility to your message and are far stronger than fictitious ones. This is the advice given by Klaus Fog and Christian Budtz in their excellent book called “Storytelling: Branding In Practice.” If you […]

Finding a Brand’s Story Then Using It in Their Marketing Outreach

I was recently in Keith Yamashita’s ‘Storytelling for Leaders’ class in Skillshare, where I gained a whole new way of looking at storytelling in business. Only 6097 people in a world of 7 billion know about the techniques he taught, so I recommend you check it out and prepare to amaze your clients. But what […]