Video doesn’t have to be Hollywood to be super-effective
It just has to have a story and be well-produced.
Because online attention spans are much shorter, more marketers are using video to: get attention; create interest; spark desire; and inspire action.
If you really want to engage the minds AND hearts of your audience, consider some of the following video formats to tell your brand’s stories:
‘Welcome Videos’ – If they snooze, you lose
You’ve got 3 – 5 seconds to grab attention and keep your website visitor from clicking away.
Welcome them warmly with a short, engaging video on your Home Page.
Video Case Studies allow your satisfied customers to tell the world how happy they are with your product or service.
This is the strongest social proof – much more in-depth than mere testimonials.
Give your prospect an insight into who you are and what you do.
Video presents your ‘human’ side in a way that is engaging, memorable, and shareable.
Online shoppers love to feel the sensory experience of the High Street as they browse from the convenience of their sofas.
A Showcase Video is as close as they’ll get to your products without actually being there.
Explainer videos show us how it all works.
It’s your stage, and you come across as a thought-leader and a trusted source.