Is Writing Easy?

“Writing is easy. All you have to do is cross out the wrong words.”

Mark Twain.

Brand Personality – The Big Difference

brand personality

Identical twins, identical personalities? Impossible. Each has a personality that makes them unique as individuals. No one on earth has exactly the same personality. Two glasses of carbonated sugar water sitting next to each other. Identical? No, because each has been given a unique personality by its maker. One is family-friendly and wants to bring […]


Your reputation is your brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos


Black Roe Launch Video

Black Roe is London Mayfair’s new Poke Bar and Grill.   The Poke Bar serves Pacific Rim cuisine, inspired by Hawaiian Poke traditions and seafoods from the islands that surround the Pacific Rim.   Poke (pronounced POH-kay) simply means ‘chunk’ in Hawaiian. For centuries, Hawaiian fishermen cut their catch of raw fish into cubes and […]


Big Things Happen For Big Thinkers

“High achievement always takes place in the framework of high expectation” Charles Kettering.


What Copywriters Do (That Other Writers Don’t)

Copywriting, copywriters

Remember the headline that piqued your curiosity enough that your eyes moved with interest down to the next sentence, which made you think. As you devoured the paragraphs that followed you felt informed, educated, and motivated enough to do, feel or think something that you weren’t planning on  doing, feeling or thinking before you started […]


The way our customer sees us

“We don’t see things as they are, we see them as we are.” Anais Nin


How To Use Storytelling In Your Business Toolbox

business storytelling

We’re not talking fantasy or fiction here – we’re talking about authentic business stories. After all, if fairytales can capture the imaginations of children century after century, and fiction writers can sell blockbusters by the multiple  millions, why can’t business people use the very same elements to sell their products and services? They can, and […]


The goal is progress, not perfection

“Forget your perfect offering. There is a crack, a crack in everything, That’s how the light gets in.” Leonard Cohen.


Where Do You Find Brand Stories?

All companies have a story to tell. There is no reason to invent stories to communicate your company’s message. Genuine stories add credibility to your message and are far stronger than fictitious ones. This is the advice given by Klaus Fog and Christian Budtz in their excellent book called “Storytelling: Branding In Practice.” If you […]