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Copywriting, copywriters

What Copywriters Do (That Other Writers Don’t)

Remember the headline that piqued your curiosity enough that your eyes moved with interest down to the next sentence, which made you think. As you devoured the paragraphs that followed you felt informed, educated, and motivated enough to do, feel or think something that you weren’t planning on  doing, feeling or thinking before you started …

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business storytelling

How To Use Storytelling In Your Business Toolbox

We’re not talking fantasy or fiction here – we’re talking about authentic business stories. After all, if fairytales can capture the imaginations of children century after century, and fiction writers can sell blockbusters by the multiple  millions, why can’t business people use the very same elements to sell their products and services? They can, and …

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