How To Use Storytelling In Your Business Toolbox

We’re not talking fantasy or fiction here – we’re talking about authentic business stories. After all, if fairytales can capture the imaginations of children century after century, and fiction writers can sell blockbusters by the multiple  millions, why can’t business people use the very same elements to sell their products and services? They can, and […]

Value Sells

“People don’t trade money for things when they value their money more highly than they value the things.” Roy H. Williams