How To Use Storytelling In Your Business Toolbox

We’re not talking fantasy or fiction here – we’re talking about authentic business stories. After all, if fairytales can capture the imaginations of children century after century, and fiction writers can sell blockbusters by the multiple  millions, why can’t business people use the very same elements to sell their products and services? They can, and […]

Where Do You Find Brand Stories?

All companies have a story to tell. There is no reason to invent stories to communicate your company’s message. Genuine stories add credibility to your message and are far stronger than fictitious ones. This is the advice given by Klaus Fog and Christian Budtz in their excellent book called “Storytelling: Branding In Practice.” If you […]

Finding a Brand’s Story Then Using It in Their Marketing Outreach

I was recently in Keith Yamashita’s ‘Storytelling for Leaders’ class in Skillshare, where I gained a whole new way of looking at storytelling in business. Only 6097 people in a world of 7 billion know about the techniques he taught, so I recommend you check it out and prepare to amaze your clients. But what […]