What Copywriters Do (That Other Writers Don’t)

Remember the headline that piqued your curiosity enough that your eyes moved with interest down to the next sentence, which made you think. As you devoured the paragraphs that followed you felt informed, educated, and motivated enough to do, feel or think something that you weren’t planning on  doing, feeling or thinking before you started […]

Value Sells

“People don’t trade money for things when they value their money more highly than they value the things.” Roy H. Williams